COVID19 calls for recourse to digitalisation The COVID19 pandemic and the ensuing lockdown have made some dents in the development of the Indian automotive industry. But apart from the setbacks, the pandemic has brought to the fore a quick reception of digitisation in the automotive industry, focussing on the importance of digitalised and contactless services. […]
Safety, hygiene, health – these three important aspects of our lives have perhaps become the most critical ones due to the Covid-19 outbreak. There needs to be a paradigm shift in how we all go about our activities keeping in mind these three critical aspects. As an automotive aftermarket player, you must be concerned about […]
Much like the rest of the industries, the Automobile sector along with its Aftermarket segment has been hit by the COVID-19 outbreak. After initially struggling, these industries have started to steady down and found a footing through the leaning on digital services. While “going contactless” and adopting various social distancing practices has become the new […]
Customer experience is the talk of the town for every sector today and yet we forget about mapping the customer journey in product life-cycle management. Wonderfully so, the technology in automobile industry has come a far way, however, we are more or less restricted only to the vehicle buying phase and often skip the post-purchase […]
I have been writing much on enhancing the customer experience by adapting to omnichannel strategies; however, omnichannel has become more of a buzzword than a reality today. And it’s not the companies but the consumer who has swiftly made a shift to omnichannel and expects the same from the dealerships. No matter how much ever […]
