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Re-imagining customer experience through tech-enabled vehicle ownership lifecycle management.

Re-imagining customer experience through tech-enabled vehicle ownership lifecycle management.

Customer experience is the talk of the town for every sector today and yet we forget about mapping the customer journey in product life-cycle management. Wonderfully so, the technology in automobile industry has come a far way, however, we are more or less restricted only to the vehicle buying phase and often skip the post-purchase […]

Filling The Customer Experience Gaps With Technology Fueled Solutions

Filling The Customer Experience Gaps With Technology Fueled Solutions

I have been writing much on enhancing the customer experience by adapting to omnichannel strategies; however, omnichannel has become more of a buzzword than a reality today. And it’s not the companies but the consumer who has swiftly made a shift to omnichannel and expects the same from the dealerships. No matter how much ever […]