Customer experience is the talk of the town for every sector today and yet we forget about mapping the customer journey in product life-cycle management. Wonderfully so, the technology in automobile industry has come a far way, however, we are more or less restricted only to the vehicle buying phase and often skip the post-purchase […]

I have been writing much on enhancing the customer experience by adapting to omnichannel strategies; however, omnichannel has become more of a buzzword than a reality today. And it’s not the companies but the consumer who has swiftly made a shift to omnichannel and expects the same from the dealerships. No matter how much ever […]